Even though many companies have "gone global", offering services and products irrelevant of geographic location of their offices or their clients, the market for local business seems to have weathered the global phenomenon, in fact, many consumers still look to a local business first to provide them with what they need.
The Face to Face Difference. In a society where people are becoming more and more reliant on email, IM's and texting to talk, and where social media sites have replaced having coffee with friends, when it comes time to find a local business contractors, many people still feel the need of face to face business transactions. Especially when that business will bring a contractor into the home or office of their client, making a connection on a personal level helps to establish the trust needed for both parties.
Whisper Down The Lane. Married with the idea of using local business for an added personal touch in their business transactions is the reliance on word of mouth advertising when choosing a local business to work with. No matter how much money any company spends on marketing and advertising tools, it is the word of mouth advertising that still reigns supreme in the world of business development. It can make a small company that has performed well for their local clients and can also be devastating for the largest company that has failed to fulfill their business promises.
Keep an Ear Out. For a local business looking for leads, keeping their ear to their local market through surveys or marketing tests can give them effective leads that their sales team can go about turning into new clients. Prospects can be found via email marketing, auto-responders from websites and even from advertisements, web and print alike. Doing regular due diligence in their target market can be highly beneficial to their business. Locally, this obvious interest in their clientele can not only build brand awareness for their company but can generate that ultra-powerful word of mouth advertising that will build their bottom line over time.
FinditLocal411 is a community resource for Southwest Michigan and Northern Indiana businesses. We are committed community members looking to help build the businesses and families around us. Get seen on FinditLocal411 (http://www.finditlocal411.com/) - the ultimate one-stop resource for all things local, including local business reviews and coupons, classifieds, events, and deals! If you're looking to get noticed in the Michiana area, we can help.
Article Source: http://EzineArticles.com/?expert=Case_Ernsting
http://EzineArticles.com/?In-A-Global-Economy,-Local-Business-Still-Stands-Out&id=3011023